communications

Working with organizations to build impactful communications strategies that resonate for a global audience. Weaving in storytelling and engaging language to bring to life the work of an institution.

writing

Writing for corporates and non-profits from Annual Reports to website content. I wade through the jargon, refine the copy and create clear and concise writing. Simplicity and clarity is key to understanding an orgainizations objectives and mission. With understanding comes engagement and buy-in.

coaching

Individual and team coaching working with employees on building self - awareness, decision making processes and interactions with others. Focusing on each individual’s unique talents, passion and purpose to unlock their full potential.

about me

My career as a journalist and communicator has been an exciting journey. I began as a News Editor for a London newspaper before transitioning into television documentaries as a producer. From there, I moved into television news, working as a producer, reporter, and manager for global networks like the BBC and CNN across Sub-Saharan Africa. Later I moved to the U.S and I ventured into the world of podcasting as Senior Director of Content Development for Malcolm Gladwell’s Pushkin Industries.

I have taken all that amazing experience and currently work with a variety of organizations on their communications. My main aim? To simplify messaging and create stories that best describe and communicate what an organization actually does from the ground roots up. Impactful and meaningful stories allows us to connect with the world and each other.

After training as an Integral Coach, at the University of Cape Town’s Graduate School of Business I now incorporate coaching into my work portfolio whether it be individual or team work.

Originally from Britain, I was born in Japan and have lived on five continents and in eight countries, from Australia to Switzerland to South Africa. I now live and work in New York with my husband and two daughters.

Testimonials

  • “Your time with us in South Africa was so much more than a training session—it was a profound reminder of the purpose that drives our work. You have a unique gift for not just teaching but also touching hearts, and in doing so, you’ve reignited a spark within me that I didn’t realize had dimmed.

    You’ve helped me find my voice again, and with it, the confidence to use it. That’s something I can never thank you enough for. Your presence was like a gentle nudge, reminding us that while we’ve come a long way, our journey is far from over. There is still so much more to be done, and thanks to you, I feel ready to face it with renewed energy and belief in what we’re capable of..”

    Olona Tywabi, Communications Manager, Trevor Noah Foundation

  • “Justine is a powerful storyteller! She helped us tell compelling stories of how our nonprofit guarantee fund is unlocking local capital, social impact and equitable development for the black women entrepreneurs and other small and growing businesses we serve in Southern Africa.”

    Ann McMikel, Executive Director, Shared Interest

  • Justine never failed to find the perfect story that spoke to the BBC’s global audience. I had the pleasure of working with her in Southern Africa and found her work to be meticulous, thoughtful and powerful. She is a born storyteller as well as being a great producer.

    Tara Neill, Deputy Foreign Editor, NPR

Contact me

justineslang@gmail.com
+1 424 744 9091

New York, London, Cape Town